{"id":326,"date":"2022-05-20T22:01:33","date_gmt":"2022-05-20T14:01:33","guid":{"rendered":"https:\/\/oring-brother.com\/?p=326"},"modified":"2023-03-01T20:16:43","modified_gmt":"2023-03-01T12:16:43","slug":"what-is-vt","status":"publish","type":"post","link":"https:\/\/oring-brother.com\/en\/what-is-vt\/","title":{"rendered":"What is a 720\u00b0 panoramic photo?"},"content":{"rendered":"<p class=\"has-drop-cap\">Thanks to modern technology, most built-in cameras on today\u2019s smartphones offer panoramic photo shooting capabilities. By simply following the on-screen instructions, users can capture images with a wider field of view than ordinary photos. However, such photos can only be considered \u201cwide-angle\u201d images; although the field of view is broad, they cannot yet provide the full 720\u00ba view that a full panorama can offer.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/IMG_8294-1024x237.jpg\" alt=\"iphone\u62cd\u651d\u5168\u666f\u7167\u7247\" class=\"wp-image-327\" width=\"768\" height=\"178\" srcset=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/IMG_8294-1024x237.jpg 1024w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/IMG_8294-300x70.jpg 300w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/IMG_8294-768x178.jpg 768w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/IMG_8294-1536x356.jpg 1536w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/IMG_8294-2048x474.jpg 2048w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/IMG_8294-2000x463.jpg 2000w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Panoramic photos taken with an iPhone<\/figcaption><\/figure>\n\n\n\n<p>A typical 360\u00ba panoramic photo refers to an image that covers a full 360\u00ba horizontal field of view, commonly known as a panoramic photo. Thanks to the significant improvements in computing power of both computers and handheld devices, real-time image projection transformations have become feasible on personal computers, which has gradually expanded the market applications of 360 panoramic imaging.<\/p>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/\u4f55\u8b02\u74b0\u666f-1024x339.jpg\" alt=\"\u74b0\u666f\u7167\u7684\u7a2e\u985e\" class=\"wp-image-329\" width=\"550\" height=\"183\" srcset=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/\u4f55\u8b02\u74b0\u666f-1024x339.jpg 1024w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/\u4f55\u8b02\u74b0\u666f-300x99.jpg 300w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/\u4f55\u8b02\u74b0\u666f-768x255.jpg 768w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/\u4f55\u8b02\u74b0\u666f.jpg 1536w\" sizes=\"auto, (max-width: 550px) 100vw, 550px\" \/><figcaption class=\"wp-element-caption\">Different types of panoramic photos<\/figcaption><\/figure>\n\n\n\n<p>Different types of panoramic images include:<br>Cylindrical Panorama<br>Skydome Panorama<br>Full Sphere Panorama<br>QTVR Cube<\/p>\n\n\n\n<p><\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/360\u8207720\u5dee\u5225.jpg\" alt=\"360\u8207720\u76f8\u7247\u7684\u5dee\u5225\" class=\"wp-image-330\" width=\"214\" height=\"214\" srcset=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/360\u8207720\u5dee\u5225.jpg 890w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/360\u8207720\u5dee\u5225-300x300.jpg 300w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/360\u8207720\u5dee\u5225-150x150.jpg 150w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/360\u8207720\u5dee\u5225-768x768.jpg 768w\" sizes=\"auto, (max-width: 214px) 100vw, 214px\" \/><figcaption class=\"wp-element-caption\">360\u8207720\u7167\u7247\u7684\u5dee\u5225<\/figcaption><\/figure>\n\n\n\n<p><br>A 720-degree panoramic photo refers to:<span style=\"text-decoration: underline;\"><strong>A horizontal and vertical field of view reaching 360\u00ba<\/strong>a full circular field of view<\/span>In other words, a typical 360 photo only defines the horizontal field of view and does not include the vertical field of view, thus not encompassing<strong>Zenith<\/strong>and<strong>Nadir<\/strong>view.<\/p>\n\n\n\n<p>A 720-degree photo covers both a 360-degree horizontal and a 360-degree vertical field of view. Combining these two 360-degree views results in what is called a 720-degree field of view, giving rise to the new definition of a 720 panorama. Internationally and academically, such photos encompassing both horizontal and vertical views are collectively referred to as \u201cspherical panoramas.\u201d This classification is primarily based on the way the human eye perceives the world through projection, hence it is defined as \u300c<strong>Spherical Panorama<\/strong>\u300d<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div id=\"ez-toc-container\" class=\"ez-toc-v2_0_81 counter-hierarchy ez-toc-counter ez-toc-grey ez-toc-container-direction\">\n<div class=\"ez-toc-title-container\">\n<p class=\"ez-toc-title\" style=\"cursor:inherit\">Table of Contents<\/p>\n<span class=\"ez-toc-title-toggle\"><a href=\"#\" class=\"ez-toc-pull-right ez-toc-btn ez-toc-btn-xs ez-toc-btn-default ez-toc-toggle\" aria-label=\"Toggle Table of Content\"><span class=\"ez-toc-js-icon-con\"><span class=\"\"><span class=\"eztoc-hide\" style=\"display:none;\">Toggle<\/span><span class=\"ez-toc-icon-toggle-span\"><svg style=\"fill: #999;color:#999\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" class=\"list-377408\" width=\"20px\" height=\"20px\" viewbox=\"0 0 24 24\" fill=\"none\"><path d=\"M6 6H4v2h2V6zm14 0H8v2h12V6zM4 11h2v2H4v-2zm16 0H8v2h12v-2zM4 16h2v2H4v-2zm16 0H8v2h12v-2z\" fill=\"currentColor\"><\/path><\/svg><svg style=\"fill: #999;color:#999\" class=\"arrow-unsorted-368013\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\" width=\"10px\" height=\"10px\" viewbox=\"0 0 24 24\" version=\"1.2\" baseprofile=\"tiny\"><path d=\"M18.2 9.3l-6.2-6.3-6.2 6.3c-.2.2-.3.4-.3.7s.1.5.3.7c.2.2.4.3.7.3h11c.3 0 .5-.1.7-.3.2-.2.3-.5.3-.7s-.1-.5-.3-.7zM5.8 14.7l6.2 6.3 6.2-6.3c.2-.2.3-.5.3-.7s-.1-.5-.3-.7c-.2-.2-.4-.3-.7-.3h-11c-.3 0-.5.1-.7.3-.2.2-.3.5-.3.7s.1.5.3.7z\"\/><\/svg><\/span><\/span><\/span><\/a><\/span><\/div>\n<nav><ul class='ez-toc-list ez-toc-list-level-1' ><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-1\" href=\"https:\/\/oring-brother.com\/en\/what-is-vt\/#%E5%85%A8%E6%99%AF%E7%85%A7%E7%89%87%E5%A6%82%E4%BD%95%E7%94%A2%E7%94%9F%EF%BC%9F\" >How are panoramic photos created?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-2\" href=\"https:\/\/oring-brother.com\/en\/what-is-vt\/#%E9%82%A3%E8%A6%81%E5%A6%82%E4%BD%95%E5%81%9A%E5%88%B0%E5%85%A8%E6%99%AF%E7%85%A7%E7%89%87%E5%91%A2%EF%BC%9F\" >How can a full panoramic photo be created?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-3\" href=\"https:\/\/oring-brother.com\/en\/what-is-vt\/#%E6%9C%89%E6%B2%92%E6%9C%89%E6%9B%B4%E5%A5%BD%E7%9A%84%E7%95%AB%E8%B3%AA%EF%BC%9F\" >Is there better image quality available?<\/a><\/li><li class='ez-toc-page-1 ez-toc-heading-level-2'><a class=\"ez-toc-link ez-toc-heading-4\" href=\"https:\/\/oring-brother.com\/en\/what-is-vt\/#%E7%82%BA%E4%BD%95%E7%8F%BE%E5%9C%A8%E8%A6%81%E5%B0%8E%E5%85%A5%E7%92%B0%E6%99%AF%E6%94%9D%E5%BD%B1%EF%BC%9F\" >Why implement panoramic photography now?<\/a><\/li><\/ul><\/nav><\/div>\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E5%85%A8%E6%99%AF%E7%85%A7%E7%89%87%E5%A6%82%E4%BD%95%E7%94%A2%E7%94%9F%EF%BC%9F\"><\/span>How are panoramic photos created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<figure class=\"wp-block-video alignleft\"><video height=\"480\" style=\"aspect-ratio: 640 \/ 480;\" width=\"640\" controls src=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/\u624b\u6a5f\u62cd\u651d\u74b0\u666f\u7167\u7247.mp4\"><\/video><figcaption class=\"wp-element-caption\">Using a smartphone paired with the 360 photo app \u201cPano Camera\u201d to capture 360 panoramic photos<\/figcaption><\/figure>\n\n\n\n<p>Panoramic photos can be captured using third-party apps on smart devices, which take multiple overlapping vertical images of partial scenes and stitch them together through internal app processing to create a cylindrical panoramic photo.<\/p>\n\n\n\n<p>The video on the left explains that the key to creating cylindrical panoramic photos is to repeatedly capture multiple overlapping images of adjacent areas. During internal processing, the stitching relies heavily on these overlapping sections to accurately align and merge the photos, resulting in a seamless panoramic image.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E9%82%A3%E8%A6%81%E5%A6%82%E4%BD%95%E5%81%9A%E5%88%B0%E5%85%A8%E6%99%AF%E7%85%A7%E7%89%87%E5%91%A2%EF%BC%9F\"><\/span>How can a full panoramic photo be created?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The difference between virtual tour panoramic photos and cylindrical panoramic photos lies in the field of view range. To be classified as a panoramic photo (spherical panorama), it must achieve a full 360\u00ba view both vertically and horizontally.<br>Currently, in the consumer market, shooting tools are available such as dual fisheye lens panoramic cameras, for example <a href=\"https:\/\/www.googleadservices.com\/pagead\/aclk?sa=L&amp;ai=DChcSEwiXzPHGgKn1AhXSbioKHXC4AxoYABARGgJ0bQ&amp;ae=2&amp;ohost=www.google.com.tw&amp;cid=CAESQeD2JzgUmsFkeCmzQkQjFl2U9su6JZE1IPtAEV-eumK-qeXykG4w3ALPsIVTWMSKqenhjtLDtShJ5y9IuLMVfWM1&amp;sig=AOD64_1YRZAyOg2ITIpxSY1h-o1Q7BWt2w&amp;q&amp;adurl&amp;ved=2ahUKEwj42-jGgKn1AhXKMN4KHbtGAtMQ0Qx6BAgEEAE&amp;dct=1\" target=\"_blank\" rel=\"noreferrer noopener\">Insta 360 One X2 <\/a>\u3001<a href=\"https:\/\/theta360.com\/ct\/about\/theta\/z1.html\" target=\"_blank\" rel=\"noreferrer noopener\">Ricoh theta Z1<\/a> or multi-lens cameras such as<a href=\"https:\/\/www.kandaovr.com\/zh\/qoocam-8k\/index.html\" target=\"_blank\" rel=\"noreferrer noopener\">Qoocam 8K<\/a> series products, or products that use a single-lens coaxial rotating photography system such as <a href=\"https:\/\/www.esentra.com.tw\/product\/trisio-lite2-camera\/\" target=\"_blank\" rel=\"noreferrer noopener\">trisio Lite2<\/a> Panoramic cameras such as these allow you to obtain basic quality panoramic photos with minimal cost (both financial and time). The shooting method involves simultaneously capturing images through multiple fisheye lenses on the camera body (except for the Trisio Lite2). Then, using the computational mechanism of the product\u2019s companion app, multiple photos with partially overlapping fields of view are stitched together to create a single panoramic image.<\/p>\n\n\n\n<p>The advantages of this type of panoramic camera are its small size, short shooting time, and user-friendly app operation, making it ideal for low-budget panoramic photo production. The drawback is that the photo quality is somewhat lacking.<\/p>\n\n\n\n<p>For example, manufacturers may claim that their panoramic photos reach 8K resolution. However, considering that the entire 8K resolution is spread across a 720\u00ba view, the actual viewing experience does not truly deliver 8K quality. Cameras with resolutions lower than 8K fare even less. Besides the image quality issue, there is also the stitching problem. In the photos taken with the Pano Camera app shown below, many stitching errors are evident. While professional stitching software can address such issues, it still cannot overcome the time-consuming post-processing and physical limitations that cause color shifts, insufficient detail, and difficulty in controlling lighting.<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full is-resized is-style-default\"><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/stitch-error-1024x430-1.jpg\" alt=\"\" class=\"wp-image-332\" width=\"768\" height=\"323\" srcset=\"https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/stitch-error-1024x430-1.jpg 1024w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/stitch-error-1024x430-1-300x126.jpg 300w, https:\/\/oring-brother.com\/wp-content\/uploads\/2022\/05\/stitch-error-1024x430-1-768x323.jpg 768w\" sizes=\"auto, (max-width: 768px) 100vw, 768px\" \/><figcaption class=\"wp-element-caption\">Panoramic photos with stitching misalignment<\/figcaption><\/figure>\n\n\n\n<p>The quality of a photo can be evaluated based on many factors, but from a viewer\u2019s perspective, it mainly comes down to image sharpness, clarity, color accuracy, and saturation. Currently, consumer-grade panoramic cameras have much smaller image sensors compared to regular DSLR cameras, as portability is a key product focus. As a result, these smaller sensors heavily rely on sufficient lighting for proper exposure. Additionally, the smaller sensor size compromises color depth and dynamic range performance, often causing highlights (such as overly bright areas outside windows in the image above) to be overexposed without detail, or shadows (dark areas in the image) to have excessive noise, leading to reduced image quality.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E6%9C%89%E6%B2%92%E6%9C%89%E6%9B%B4%E5%A5%BD%E7%9A%84%E7%95%AB%E8%B3%AA%EF%BC%9F\"><\/span>Is there better image quality available?<span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>Absolutely! Thanks to technological advancements, DSLR cameras\u2014originally designed for flat images and video\u2014now excel in capturing 16K-quality 720 panoramic photos. This is achieved through superior image sensors, low noise ratios, rich color depth, combined with specialized panoramic shooting equipment and powerful professional photo editing and stitching software. Using a DSLR for panoramic photography not only dramatically surpasses the image quality of typical consumer-grade panoramic cameras and smartphones but also effectively resolves common stitching issues encountered when shooting in tight spaces with standard 360 cameras. Moreover, it offers excellent nadir (ground) representation without the image quality compromises that 360 cameras face when removing tripods.<\/p>\n\n\n\n<center><script src=\"https:\/\/static.kuula.io\/embed.js\" data-kuula=\"https:\/\/kuula.co\/share\/N1kM9?logo=-1&amp;info=0&amp;fs=0&amp;vr=0&amp;gyro=0&amp;thumbs=3&amp;keys=0\" data-width=\"90%\" data-height=\"640px\"><\/script><\/center>\n\n\n\n<p>With the advancement of technology, panoramic photography is expected to gradually replace flat photos in marketing in the foreseeable future. Thanks to improvements in both hardware and software, panoramic photography will become increasingly accessible to the general public, and its ease of use combined with superior performance will fundamentally transform the landscape of online marketing.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h2 class=\"wp-block-heading\"><span class=\"ez-toc-section\" id=\"%E7%82%BA%E4%BD%95%E7%8F%BE%E5%9C%A8%E8%A6%81%E5%B0%8E%E5%85%A5%E7%92%B0%E6%99%AF%E6%94%9D%E5%BD%B1%EF%BC%9F\"><\/span><strong>Why implement panoramic photography now?<\/strong><span class=\"ez-toc-section-end\"><\/span><\/h2>\n\n\n\n<p>The application of panoramic photography is comprehensive, suitable for attractions, accommodations, real estate, exhibitions, and more. Although the entry barrier is somewhat high now, why implement it at this moment? Business success relies on mastering the market and customer base. Introducing panoramic photography tours now allows you to get ahead in the market and gain marketing advantages. If you wait until panoramic tour services are widely adopted by competitors, even then, adopting such services will not recover the lost unique market position and the early opportunity to attract loyal customers.<\/p>\n\n\n\n<div style=\"height:100px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-right is-layout-flex wp-container-core-buttons-is-layout-d445cf74 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/oring-brother.com\/en\/your-first-step\/\">Contact Us<\/a><\/div>\n<\/div>","protected":false},"excerpt":{"rendered":"<p>\u62dc\u73fe\u4ee3\u79d1\u6280\u6240\u8cdc\uff0c\u73fe\u5728\u7684\u667a\u6167\u578b\u624b\u6a5f\u5167\u5efa\u76f8\u6a5f\u5927\u591a\u6578\u6709\u63d0\u4f9b\u62cd\u651d\u5168\u666f\u7167\u7247\u7684\u529f\u80fd\uff0c\u53ea\u8981\u4f9d\u7167\u76f8\u6a5f\u4e0a\u7684\u64cd\u4f5c\u6307\u793a\u5c31\u53ef\u4ee5\u62cd\u51fa\u6709\u5225 [&hellip;]<\/p>","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"ngg_post_thumbnail":0,"_vp_format_video_url":"","_vp_image_focal_point":[],"footnotes":""},"categories":[11],"tags":[],"class_list":["post-326","post","type-post","status-publish","format-standard","hentry","category-virtual-tour-us"],"featured_media_urls":[],"_links":{"self":[{"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/posts\/326","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/comments?post=326"}],"version-history":[{"count":5,"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/posts\/326\/revisions"}],"predecessor-version":[{"id":1882,"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/posts\/326\/revisions\/1882"}],"wp:attachment":[{"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/media?parent=326"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/categories?post=326"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/oring-brother.com\/en\/wp-json\/wp\/v2\/tags?post=326"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}